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Structured data

Schema Markup Generator

Build and validate JSON-LD for organizations, software, products, local businesses, and articles.

Free to use No sign-inCopy clean markup with confidence
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Describe the page

Choose the closest page type and only add information that is true.

01
Everything is generated in your browser and is not uploaded or stored.

Generated markup

Organization · JSON-LD

Required information is missing

Add: Name, URL

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization"
}
</script>
Structured data helps search engines understand a page, but it does not guarantee a rich result. Do not add information that is false or absent from the visible page.
Your result is readySurpasso generates, publishes, and keeps structured data aligned with each page.
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About this tool

Build readable JSON-LD for common organization, software, product, local business, and article use cases. The generator validates required inputs before producing markup you can review and copy.

What you get

A clear, usable result

  • Required identity, URL, offer, author, publisher, address, or date fields for the selected schema type.
  • Valid JSON serialization, normalized URLs, and omission of empty optional properties.
  • A plain-language readiness message before the code is copied.
How to read the result

Ready to validate

The JSON-LD is structurally complete for this generator. Test the final page in Schema.org and Google tools after implementation.

Missing required fields

The generator withholds incomplete markup and names the missing information rather than filling it with invented values.

Valid is not eligible

Schema.org validity and Google rich-result eligibility are different. Supported properties, visible page content, and quality policies still apply.

Limitations and sources
  • The generator covers focused common cases, not every Schema.org type or property.
  • Markup must describe content users can actually see and verify on the page.
  • Search engines choose whether to display enhanced results; correct markup is not a display guarantee.
Schema.org validator Google structured data policies
Questions about this tool

Where should JSON-LD be added?

Add the script to the relevant page’s HTML, commonly in the head or body. Ensure server and client rendering do not create duplicate conflicting entities.

Can I combine multiple schema types?

Yes when the entities are real and related. Use stable identifiers and relationships instead of pasting unrelated standalone blocks onto every page.