Track AI Visibility & Citations
Compare how selected AI models answer buyer questions, mention your brand, and cite pages.
AI Visibility & Citations shows what selected AI models return for important buyer questions. It keeps two signals separate:
- Visibility: whether the answer explicitly mentions your brand.
- Citations: which pages the model included as native reference URLs.
A model can mention the brand without citing it, or return a useful answer with no citations. One signal does not prove the other.
Before you start
Complete Brand Context and add Buyer Prompts through AI Prompt Research. The module uses Bio Prompts from that Library, so start with questions that represent how a real buyer would compare, evaluate, or choose a solution.
Start an analysis
- Open AI Visibility & Citations.
- Select Add Bio Prompt.
- Choose up to 20 prompts from the existing Library. You can also generate a new batch before selecting.
- Continue to Choose models.
- Use the recommended collection or search the broader model catalog.
- Review the total Credit quote, then start the analysis.
Each selected prompt runs against each selected model. A larger prompt and model selection therefore creates more results and uses more Credits.
Read the analysis table
Each record groups one Bio Prompt with its model results:
- Model & visibility shows the model, detected brand mentions, and the generated date.
- View answer opens the readable answer and highlights detected mentions.
- Citations lists the actual pages returned by the model.
- Results without citations stay available in a folded group instead of being treated as failed answers.
- Incomplete model results are kept separately so they do not hide successful answers from the same analysis.
Use search and filters to narrow results by prompt category, model family, website category, or records with actionable sources.
Review citation opportunities
Citation pages are grouped into recognizable website categories such as social platforms, institutions, earned media, marketplaces, and publishers. Your own domains come from Brand Context and cannot be relabeled as outside sources.
Open a cited page before deciding what it means. A citation shows that the model referenced that URL in this answer; it does not prove that the page will remain cited in future answers or that it produced a conversion.
Refresh one result
Open the answer detail when one model result needs to be regenerated. Surpasso keeps the previous successful result visible while the replacement is being prepared, and replaces it only after the new result completes successfully.
How to know the task is complete
The analysis is ready when the selected model rows are completed or clearly grouped as incomplete. Review both brand mentions and citations before deciding whether a prompt reveals a visibility gap or a useful source opportunity.