Research and opportunities
Combine search-demand research and buyer-question research without losing the evidence behind either source.
Research in Surpasso answers two related questions:
- SEO: What are people searching for, and how competitive is that demand?
- GEO: What questions may buyers ask AI systems while learning, comparing, and deciding?
These sources stay separate because they describe different behavior. Surpasso brings both into Opportunities, where you can compare priorities and plan a balanced content strategy.
Recommended workflow
- Run Keyword Research using seed terms, competitor gaps, or your own list.
- Run AI Prompt Research for the target market and language.
- Open Opportunities and select Sync latest research when new items are available.
- Review the Topics and the evidence behind individual SEO and GEO opportunities.
- Add the opportunities you want to pursue to the Content Calendar.
Research results remain in their libraries, so you can run more research later without replacing previous useful work. Repeated items are combined while their source history is preserved.
Start with the source you have
You do not need to complete both research types before continuing. If you already know your main search terms, start with Keyword Research. If your product is commonly evaluated through questions, comparisons, or objections, AI Prompt Research can reveal a different set of useful content needs.