WHAT YOU CAN DO
Specific capabilities for the work in front of you.
Seed keyword discovery
Begin with one to five terms that describe a problem, category, or solution. Surpasso expands the starting point into related searches for the market and language you choose.
Competitor gap research
Add competitor domains to uncover relevant searches they cover and your site may not. Review the gap instead of treating every competitor keyword as a good fit.
Existing-list validation
Bring an existing keyword list into the same workspace, remove duplicates, and add available metrics so old research can be compared consistently.
A five-step review
See what each research path found, how overlapping terms were combined, and which keywords you have selected before saving them to the library.
HOW IT FITS YOUR WORKFLOW
Three steps from input to a reviewable result.
- 1
Choose a research path
Use seed terms, competitor domains, or your own list according to what you already know.
- 2
Read the evidence
Compare estimated volume, ranking difficulty, intent, trend, advertising signals, and available SERP features.
- 3
Confirm the library
Deselect irrelevant results and send the useful set into SEO Opportunities when you are ready.
SEO & GEO VALUE
How it helps your content get found and understood.
The library gives you a stronger basis for choosing pages to create or improve. Metrics are treated as comparison signals—not guarantees—so business relevance stays part of the decision.
Keyword research reveals the language people use around a problem. Combined with Buyer Prompt research, it helps your content cover both conventional search and AI-assisted discovery.
CONTROL & REVIEW
Research does not become strategy automatically
Surpasso keeps discovery, review, and opportunity planning separate. You can remove poor-fit terms before they influence the calendar.
- Choose the market and language for each run.
- See and edit the final selection before saving.
- Filter the library by intent, source, and market.