Review SEO and GEO Opportunities

Opportunities is where research becomes a content decision. It organizes SEO keywords and GEO Buyer Prompts into Topics without erasing the difference between them.

Bring in the latest research

When the page shows that new keywords or prompts are available, select Sync latest research. New findings and updated evidence are merged into the existing opportunity set; useful earlier opportunities remain available.

If the Topics no longer reflect the way you want to plan, use Reorganize topics. This changes the grouping, not the underlying research opportunities.

Understand what you are viewing

• SEO Opportunities come from keyword research and search-demand evidence.
• GEO Opportunities come from Buyer Prompts and their supporting fan-out questions.
• A Topic is an organizational content territory containing related opportunities. It is not an instruction to create one pillar page.

Use the Topic map for a visual overview or the Topic list for a more compact review. You can filter by SEO or GEO and search for a Topic, keyword, or Buyer Prompt.

Read Priority Scores correctly

Both Topics and individual opportunities can show a Priority Score from 0 to 100, but they describe different things:

• Opportunity PS belongs to one keyword or Buyer Prompt and helps compare individual opportunities.
• Topic PS summarizes the opportunities grouped within that Topic.

A higher score indicates stronger relative priority inside the current workspace. It is a planning signal, not a guarantee of rankings, traffic, AI mentions, or revenue.

Open a Topic to review its market, language, opportunities, score reasons, and the supporting Buyer Prompt or fan-out evidence for GEO items. Use this context before deciding what belongs on the calendar.

Continue to planning

After choosing opportunities, add them to the Content Calendar. You can still adjust the publishing date and Article Details before generating anything.

Plan content →