Getting started with Surpasso
Understand the Surpasso workflow and complete the setup that makes research, writing, publishing, and measurement work together.
Surpasso helps you run SEO and GEO content as one connected workflow. You set up your brand once, review the opportunities Surpasso finds, choose how much to automate, and keep control of what gets published.
The workflow at a glance
- Set up Brand Context. Confirm what your company offers, who it serves, where it operates, and how the brand should appear.
- Run research. Use keywords for search demand and Buyer Prompts for the questions people may ask AI systems while evaluating a solution.
- Review opportunities. Compare SEO and GEO opportunities without mixing their evidence, then focus on the Topics that matter most.
- Plan and create. Build a four-week calendar, review Article Details, and generate a complete draft using your global writing settings.
- Review and publish. Edit the article, check its SEO information and links, then create a website draft or publish through a connected website.
- Measure results. Connect Google Search Console to follow indexing, impressions, clicks, and site-wide search performance.
You can start with the recommended settings and adjust them later. Background tasks continue when you leave the page, so you do not need to keep Surpasso open while research, planning, or generation is running.
The best place to begin
Start with Brand Context. The information you confirm there gives later research and writing a more accurate understanding of your product and audience.
What you stay in control of
Surpasso recommends and prepares work, but you can still:
- Edit brand information, audiences, competitors, and visual identity.
- Add research manually and choose which opportunities to use.
- Change dates and add more than one article to a day.
- Adjust global writing preferences and each article's details.
- Review and edit every generated article before publishing.
- Choose between creating a website draft and publishing immediately when the connected platform supports both.
This makes Surpasso useful before full automation as well as after you are ready to let the workflow run more continuously.